RESULTS

The system in practice.

maydj is a new agency. We don't have 50 case studies. What we have is a system built from first principles, designed around the specific failure modes of real estate lead operations in India, and the clarity to show you exactly what it will do.

SNAPSHOT 01: PIPELINE REVIVAL
Scenario2,200 leads in CRM, 14 months of data, under 15% contacted more than once.
System DeployedLayer 01 + Layer 02 + Layer 03

What Happened

  • Deduplication reduced the real list to 1,847 unique contacts
  • AI scored all 1,847 against current inventory
  • 412 scored WARM or HOT despite being 3–9 months old
  • 21-day nurture re-launched for all 412
  • In 30 days: 51 site visits, 7 bookings
Revenue impact: ~₹2.8 Cr from leads the team had written off.
SNAPSHOT 02: SPEED TO LEAD
ScenarioDeveloper running Google + Meta campaigns, average first response time: 11.4 hours.
System DeployedLayer 01 + Layer 02

What Happened

  • All form submissions now trigger WhatsApp within 90 seconds
  • HOT leads are scored and a call is initiated within 4 minutes
  • Response time dropped to: 1 min 37 sec (median)
  • Site visit conversions from new leads: +44% in 30 days
No new sales hires. Same campaign budget.
SNAPSHOT 03: POST-BOOKING ATTRITION
ScenarioResidential tower, 340 booked units, 23 cancellations in 8 months, finance team overwhelmed.
System DeployedLayer 04 + Layer 05

What Happened

  • Payment reminders automated across all 340 accounts
  • AI identified 14 at-risk accounts (missed payment + dark on comms)
  • 11 of 14 re-engaged after proactive WhatsApp outreach
  • Collections team freed up ~6 hours per week
  • Net cancellations in next quarter: 4 (down from 23)

Want to know what this looks like for your project?

15 minutes. No pitch deck. Just your numbers.