INTELLIGENCE INFRASTRUCTURE FOR REAL ESTATE|

Your pipeline is losing ₹4 Cr a month while your team sends WhatsApps.

We build a five-layer AI system that captures, qualifies, nurtures, and converts every real estate lead, without adding a single headcount to your team.

"We lose 60% of leads after the site visit" "Our CRM has 2,400 contacts nobody has called in 6 months" "We don't know which campaign is actually converting to bookings" "Our sales team spends 3 hours a day just updating Excel sheets" "Leads from MagicBricks respond at 11 PM. Nobody's calling them." "We booked 8 units last quarter from 340 site visits. That's a 2.3% close rate."
THE PROBLEM

What happens to a lead while your team is busy.

A lead submits their details on 99acres at 8:47 PM on a Tuesday.

Your site visit coordinator sees it at 9:15 AM the next morning: 12 hours and 28 minutes later. By then, the same lead has been called by three other developers. They've taken a site visit for the project down the road.

Nobody knows this happened. It doesn't show in the CRM because the CRM only tracks outbound activity. The lead is marked "Not Responding." The campaign budget that generated this lead continues running.

This isn't a people problem. It's an infrastructure problem.

8:47 PM
Lead submits form on 99acres
9:02 PM
Auto-acknowledgement: none
9:15 PM
Competitor 1 calls
9:51 PM
Competitor 2 WhatsApps
11:30 PM
Lead replies to Competitor 2
9:15 AM
Your team sees the lead
12h 28min late
9:23 AM
First call attempt: No answer
Day 3
Second call: "We went with someone else"
Day 4
Marked: Not Interested
₹0 recovered. ₹22,400 spent on the campaign that generated this lead.
12h 28min
Your team's average first response
499× faster
< 90 sec
maydj's first response, every time
THE MAYDJ SYSTEM

Five layers. One system. Every lead, every time.

We don't sell software. We build a custom intelligence layer on top of your existing operations. It runs 24 hours a day, speaks to your leads in their language, qualifies them before your team ever picks up the phone, and tells you every morning exactly where your revenue is.

Layer 01

Lead Capture Infrastructure

Every lead. Every platform. No gaps.

  • Automated intake from 99acres, MagicBricks, Housing.com, Facebook Lead Ads, Google Ads, WhatsApp Click-to-Chat, and your own website forms, unified into one pipeline
  • WhatsApp acknowledgement sent within 90 seconds of form submission, 24 hours a day, 7 days a week
  • Smart deduplication: if a lead exists from a previous touchpoint, it merges rather than creates a duplicate
  • Every lead tagged: source platform, campaign, ad creative, timestamp, device type
  • Multi-language response support: English, Hindi, Marathi (configurable per project/micro-market)
TOOLING: n8n (self-hosted automation) · Zoho CRM · MSG91 (SMS gateway) · Interakt / AiSensy (WhatsApp Business API)
Layer 02

AI Lead Qualification

Know who's worth calling before you call them.

  • A Claude-API scoring engine analyses every incoming conversation across seven parameters: budget alignment, possession timeline, unit type preference, location intent, purchase intent, channel authenticity, response velocity
  • Automatic classification into four tiers. HOT: call within 5 minutes, alert to top salesperson. WARM: call within 2 hours. COLD: 21-day automated nurture. INVALID: flagged for review
  • Broker leads auto-tagged and routed to the channel partner team. They never pollute your direct sales pipeline
  • Sales team receives a WhatsApp alert with name, score, source, and key qualifiers, sorted by priority, not arrival time
TOOLING: Claude API (scoring) · n8n · Zoho CRM · Interakt / AiSensy
Layer 03

Automated Lead Nurture

21 days. 11 touchpoints. Zero manual effort.

  • Day 0: welcome message + personalised brochure PDF · Day 1: video walkthrough · Day 3: testimonial / handover story
  • Day 5: site visit invitation with pre-filled form · Day 7: micro-market appreciation data · Day 10: WhatsApp FAQ flow handles objections in real time
  • Day 14: re-engagement check, escalates to a human if needed · Day 21: urgency trigger + direct line to sales head
  • AI responds to inbound WhatsApp 24/7, personalised by name, unit type, budget band, and project. 500 leads run in nurture simultaneously, no added cost
TOOLING: n8n · Claude API · Interakt / AiSensy · Zoho CRM
Layer 04

Post-Booking Operations

Everything that happens after the cheque is signed.

  • Booking confirmation dispatched within 5 minutes: welcome letter, receipt, payment schedule, key contacts
  • Payment milestone reminders at 5 days, 3 days, and 1 day before due date, with payment link
  • Legally formatted demand notices auto-generated at each construction milestone
  • Monthly construction update broadcast: progress photos, completion %, next milestone, sent to all active customers
  • At-risk detection: buyers who miss a payment AND go silent 14+ days are flagged for proactive outreach before they cancel
TOOLING: n8n · Zoho CRM · MSG91 · Interakt / AiSensy · Document generation API
Layer 05

Management Intelligence

One dashboard. Every number that matters. Every morning.

  • Live mobile dashboard: total leads, source-wise breakdown and CPL, conversion funnel, site visits booked vs. attended, collections status, channel partner pipeline
  • Daily 9 AM WhatsApp summary to CXO/MD with leads, cost per lead, site visits, bookings, and anomaly alerts
  • Weekly automated PDF report: trend analysis, funnel drop-off, top campaigns, salesperson scorecards
  • Anomaly alerting: if lead flow drops 40%+ below the 7-day moving average, the team is alerted before a day of pipeline is lost
TOOLING: Zoho Analytics · n8n · WhatsApp Business API · Claude API
Layer 01 · Capture
Layer 02 · Qualify
Layer 03 · Nurture
Layer 04 · Post-Booking
Layer 05 · Intelligence

We build this specific to your project inventory, your sales team structure, and your CRM. No templates. No plug-and-play.

WHAT THE SYSTEM LOOKS LIKE FROM DAY 1

Not a CRM dashboard. An intelligence layer.

Lead Pipeline (Live)
NameSourceScoreStatusLast TouchAssigned
Today's Summary
0
Leads In Today
+12% vs avg
0
Site Visits Booked
↑ from 4
₹0 Cr
Pipeline Value
3 HOT leads
0
Alerts
view →
WHAT HAPPENS IN THE FIRST 90 DAYS

The numbers that matter to a sales head.

0 sec
Lead response time, 24/7
0%
Drop in no-show rate after Day 1
0 Cr
Re-engaged pipeline from cold leads in first 30 days
Day 1
System live. No IT team, no vendor calls
Zero
Headcount added to operate it
0 hrs/wk
Saved per sales exec on manual CRM updates
CASE SNAPSHOT: PIPELINE REVIVAL
Project TypeMid-segment residential towers, MMR
Inventory412 units, 2BHK & 3BHK, ₹85L – ₹1.6Cr
Pipeline at Start1,847 leads across 14 months, <12% contacted more than once

Month 1 Outcomes

  • 1,847 cold leads re-entered active nurture sequence
  • 394 responded within the first 7 days
  • 43 site visits booked through automated WhatsApp flow
  • 6 bookings confirmed from re-engaged pipeline
  • ₹0 additional ad spend required
The lead data was always there. The infrastructure to act on it wasn't.
THE ENGAGEMENT

We build it. We run it. You own it.

Phase 1: Shadow Audit
Week 0

We spend 15 minutes understanding your pipeline, your CRM, your team structure, and your current lead sources. Then we tell you exactly where you're losing revenue and what it would take to stop it.

No deck. No pitch. Just a diagnostic.

Duration: 1 call, 15 minutes Cost: Free
Phase 2: Architecture & Build
Week 1–3

We design the five-layer system specific to your project: your inventory, your sales workflow, your existing tools. We integrate with your CRM, connect your WhatsApp Business API, and build all n8n automation flows.

You review every layer before it goes live.

Duration: 2–3 weeks Deliverable: Live system, documented
Phase 3: Operations & Reporting
Month 1+

We run the system. Every automation, every AI response, every report is maintained by us. You receive a daily briefing and a weekly deep-dive. We tune the scoring model monthly based on actual conversion data.

Infrastructure cost: ₹8,000–15,000/month (platform APIs, cloud, WhatsApp Business)

15 minutes. We'll tell you what your pipeline is actually worth right now.

The Shadow Audit is a free diagnostic call. We look at your current lead sources, your CRM data, your team capacity, and your conversion funnel. At the end of the call, you'll know:

→ How many leads in your existing pipeline are recoverable → Which source is leaking the most qualified interest → What a five-layer system would cost and deliver for your specific project

No obligation. No pitch deck. No sales person on the call. Just Dhruv, maydj's founder, and the numbers.